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My Journey

What I Do

My Services

Originally from Italy, after graduating at the European Institute of Design in Milan with a bachelor degree in Industrial Design, I moved to London. 

Since 2010 I've been working for some amazing clients like BBC, L’Oréal, Sky, Adidas, British Airways, Disney, just to name few. 

After 7 years of broad experience across media agencies and in-house corporate environments, I founded my London-based creative services boutique in 2018 - Pitaya Studio, where I work as a freelancer Creative Director. Since early 2019 I also joined SMRS, an employer branding agency, as Art Director on a permanent basis.

Currently developing further my education by attending a MA in Applied Imagination for the Creative Industries (Former BA Design) at Central Saint Martins in Kings Cross.

Graphic, Digital, Art & Creative Direction, Illustration - I create holistic visual solutions for clients across all sort of different disciplines.

Passionate about finding the best tools to execute content-driven visuals, I work as a creative partner in all aspects of branding, bringing visual identities to life through thoughtfully crafted print and digital implementations.

Art & Creative Direction

Visual Identity
Concept Visualisation & Development
Editorial Design

Creative Strategy and Project Management

Photography & Picture Research
Sketching & Illustration

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